Today, stakeholder consideration focuses as much on an organization's culture as it does on thebottom line – employees want to work for a company that has clear values and an engagingenvironment; customers and clients want to know they're supporting a worthwhile brand; andinvestors increasingly look to back socially responsible companies with good organizationalhealth. Yet internally, culture is too often still regarded as an add-on, a one-off moment offocus, or a distraction from the real day to day business. And when it is given that real focus,the approaches adopted to manage it can prove costly and campaign-like, leading to onlytemporary emphasis and shift.Using her extensive experience, Kirsty Bashforth outlines exactly what it takes to tackle the topicof culture in an organization. The book explores the questions to ask, who to involve, and whatit takes for the person leading the work to fulfil their role. In this practical guide, Bashforthoutlines how to recognise the culture you have today, explore the culture you need and how tocommunicate those expectations to a number of stakeholders; implement new, lasting habitsin the workforce; effectively measure and track organizational culture; as well as deal withpushback from decision makers when, as time passes, the planned culture shift risks fallinglower on their agenda.Culture Shift is about how to do things differently. It shows how to ensure culture change, usingyour own resources, and how to put culture permanently at the core of running the business.