For Eve, Irene, Betty and Rosemary, working at the exclusive Heyworth's department store in Cambridge is a dream come true. Once the girls step inside the elegant building, the hardships of their own lives are temporarily forgotten. Serving a variety of customers, from glamorous gypsy queens to royalty and the city's fashionable elite, the store is a place where these young women can forge successful careers, under the ever-watchful eye of flamboyant owner Mr Heyworth.